How to write winning sales proposals

Overview

Few professionals have ever been taught to master the art of persuasion on paper.

Traditional writing courses which cover the core writing skills only touch on the basis of persuasion.

Winning Sales proposals takes writers beyond the basics of clear communication. It gives writers the techniques that do make the critical difference when it comes to getting the reader to say yes and clinch that difficult sale.

Writing Sales Proposals - 2 Days

1. The Principles of Persuasive Writing
   Writing from your reader's point-of-view
   Establishing your credibility
   Energizing your writing with the active voice
   Improving readability with short, varied sentences
   How to organize your selling points
   Stream-lining sentences by cutting out necessary words
   Increasing clarity by using specific concrete words
   Using effective headlines to help your readers locate information
   Choosing an appropriate tone for you communication
   Designing for maximum visual impact
   Selling the benefits behind your message
   Closing with a call for action.
   
   
2. Persuasive Words
   The vocabulary of persuasion
   How words interact with our minds and emotions
   Positive words that sell
   Negative words to be avoided
   How to give words added value
   Power phrases and statements that strengthen your documents.
   
   
3. Applying the Principles of Persuasion to Your Sales Proposals
   Revising for strength
   Using peer feedback
   Assessing your proposal.