How to write persuasive letters, memos and reports
Overview
Top writers are great persuaders. Yet few master the art of persuasion on paper.
Traditional writing courses which cover the core writing skills only touch on the basis of persuasion.
Persuasive Business Writing takes writers beyond the basics. It gives writers the techniques that do make the critical difference when it comes to getting the reader to say yes.
Persuasive Business Writing - 2 Days
- The Principles of Persuasive Writing
Writing from your reader's point-of-view
Establishing your credibility
Energizing your writing with the active voice
Improving readability with short, varied sentences
How to organize your selling points
Stream-lining sentences by cutting out necessary words
Increasing clarity by using specific concrete words
Using effective headlines to help your readers locate information
Choosing an appropriate tone for your communication
Designing for maximum visual impact
Selling the benefits behind your message
Closing with a call for action.
- Persuasive Words
The vocabulary of persuasion
How words interact with our minds and emotions
Positive words that sell
Negative words to be avoided
How to give words added value
Power phrases and statements that strengthen your documents.
- Applying the Principles of Persuasion to Your Sales Proposals
By revising each other's live documents writers get direct feedback on the strengths and weaknesses of their own style, and see effective writing principles from the reader's point-of-view.
- Memos
- Letters
- Reports
- Proposals
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