How to find, keep and grow profitable clients

Overview

Improve the Odds of Success

The professional services market is served by hundreds of competing firms.

While the market has been expanding only a tiny minority of professional firms can consistently grow their fees and profits year in year out. While everyone enjoys patches of prosperity few can sustain excellence for five or more years.

Bottom Line Marketing for Professional Service Firms gives professionals the marketing tools, techniques and strategies they need to tilt the odds of success in their favor by helping them dramatically increase the probability of success.

Delivery Details

Bottom Line Marketing is usually delivered as part of an executive retreat.

All professionals who play an 'active' role in the marketing and selling of the firm should attend.

The program takes between four and eight hours depending on the variety and range of group activities which are tailored for each client.

Bottom Line Marketing for Professional Service Firms - 1 Day

1. Part One: Profits Under Siege
   Growing your profits in tough times
   The vicious cycle of marketing decline
   The virtuous of marketing success
   The "dumb marketing mistakes smart professionals make"
   Why we need a new marketing model.
   
   
2. Part Two: The 10Rs of Client Relationship Marketing
   
   R1 - Review
   Evaluate the way you find, hold and grow your clients.
   
   R2 - Revitalization
   How to revitalize your value proposition with new services, sharper differentiation and premium pricing.
   
   R3 - Retention
   How to hold onto your existing golden high profit clients.
   
   R4 - Reacquisition
   How to win back your inactive and lost clients.
   
   R5 - Referrals
   How to woo profitable prospects by networking with the right people.
   
   R6 - Regeneration
   How to rebuild and grow your client base with precision marketing.
   
   R7 - Rainmaking
   How to target and win new high-profit loyal clients.
   
   R8 - Related Sales
   How to grow revenues and margins by up-selling and cross-selling.
   
   R9 - Reputation Building
   How to brand your practice to attract premium business.
   
   R10 - Reflection
   Measure, manage and maximize your performance.