Articles:

• Making Every Call Count
  How to plan your sales call - By Harry Mills
  
  Top sellers always plan their sales calls with specific call outcomes in mind.
  
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• How do Customers Buy?
  The psychology of selling - By Harry Mills
  
  How to get into your customers head and sell the way they like to buy.
  
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• Telephone Tactics
  How to set appointments by phone - By Harry Mills
  
  The six steps to telephone success.
  
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Book Reviews:

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Permission Marketing Turning strangers into friends and friends into customers - By Seth Godin Godin argues businesses can no longer rely on traditional forms of "interruption marketing". Godin's solution is "permission marketing" - where customers actually volunteer to be sold to. Read More »

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The Tipping Point How little things can make a difference - By Malcom Gladwell A fascinating study of how the smallest things can trigger an epidemic of change. Gladwell explains how marketing crazes develop and explode. Read More »

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Getting Into Your Customer's Head The eight roles of customer focused selling - By Kevin Davis A guide for sale professionals on how to master the eight selling roles every successful salesperson has to play. Read More »

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Differentiate or Die Survival in our era of killer competition - By Jack Trout A practical guide on the most important task for any business today - differentiating yourself from the competition. Read More »