How to communicate your ideas with style, substance, and clarity
By Peggy Noonan

People don't care how much you know unless they know how much you care.

In Simply Speaking, bestselling author, columnist, and presidential speech writer Peggy Noonan shares her invaluable experiences from years in the White House speech writing trenches, offering specific techniques, fascinating anecdotes, and professional secrets of the trade.

Anyone called upon to get up and speak before a group of people - from a Fortune 500 CEO to a family member addressing an anniversary dinner - will reap benefits from Noonan's incisive advice.

Peggy Noonan offers advice on a huge range of topics including:

• Finding your own authentic voice
• Developing a text that interests you
• Acing the all-important first paragraph
• Using logic to move your audience
• Creating, developing, and reinventing the "core speech" for diverse audiences
• Strengthening your speech with a vital element: humor
• Winnowing your thoughts down to the essentials
• Handling professional jargon, clichés, and the sound bite syndrome
• Respecting simplicity and clarity - big ideas need small words.

From Reagan to Clinton, Kennedy to Dole, Abraham Lincoln to Oprah Winfrey, and Mother Teresa to the Earl Spencer, Simply Speaking draws on the best examples to help us create forceful, persuasive, relevant speeches that will resonate with our audiences.

As you would expect, the stories that come from Peggy Noonan's own experiences as a White House speech writer for President Reagan, are the most absorbing.

Peggy Noonan, bestselling author of What I Saw at the Revolution has produced another classic. Highly recommended.

Available for purchase from Amazon.com