Eloquence that works
By Ronald H. Carpenter

In, Choosing Powerful Words, Ronald Carpenter shows how to become a great speech writer.

Carpenter shows you how to create the 'sound bites' that get quoted in the evening news.

Drawing on familiar presidential addresses and statements from an array of well-know public figures, Carpenter explains the tools and techniques by which people make their words effective and memorable.

Carpenter shows:

• The power of departing from the "common idiom" - the manner of speech people hear too often.
  
  
• When a metaphor can serve as "rhetorical shorthand" to get your points across in the most powerful way.
  
  
• How to create credibility during your speech when you can't count on the publicity advantage celebrity speakers enjoy.
  
  
• How to design your speech so that your listeners actually anticipate key words before you speak them - and you sound like you're agreeing with what they already think.

Ronald H. Carpenter, Ph.D., is Professor of English at the University of Florida and a world authority on presidential rhetoric.

This is a book that demands reading and re-reading. My copy is scored with notes and underlinings. Anyone who has aspirations to become a great speech writer should own this book.

Start with the chapter on metaphor. My only complaint is this book has no index.

Available for purchase from Amazon.com